Sweetshop Entertainment is an independent production company led by producer Sharlene George, creating bold, cinematic stories for global audiences.Emerging from the internationally renowned commercials company The Sweetshop, which George co-founded in 2001, Sweetshop Entertainment brings decades of creative experience and exceptional quality to every project. We champion Indigenous stories, distinctive voices and diverse perspectives, creating entertaining and culturally rich work built to travel.

Current productions include Damon Fepulea’i’s six-part crime comedy DEAD LOSI starring Robbie Magasiva, Charlie Wolfgram and Kween Kong; and feature documentary SWEET AS by the acclaimed filmmaker Peter Day. Sweetshop’s other television work includes the award-winning animated series BIRDS EYE VIEW Seasons 1 & 2 for TVNZ; the six-part drama series for Warners TESTIFY; and Hiona Henare’s THE UNTOLD TALES OF TŪTEREMOANA for Whakaata Māori (NZ) and NITV (Australia).

Our first feature film, MĀRAMA by Taratoa Stappard premiered at TIFF 2025 before screening at nearly 40 international film festivals and taking 11 awards. The Māori Gothic Horror is also also New Zealand's official submission for Best International Feature Film at the 99th Academy Awards 2027. Short film credits include Mark Albiston’s DATSUN, which premiered at Berlinale and SXSW in 2020, before travelling to over 70 international film festivals and winning almost 30 awards; and TAUMANU by Taratoa Stappard which was part of TVNZ’s Beyond the Veil anthology series and which won the FIFO Jury Prize in 2023.

Fearless storytelling, born in Aotearoa.